The challenge.

Evolve the role of factory employees involved in assembling cars, considering the changing expectations and behaviors of new generations entering the corporate culture compared to senior employees.

Efficient and updated internal communication is a competitive factor for end-users. The company aims to standardize and simplify the dissemination of internal information across its potential 1,900 users of the internal channel. This involves developing informative, operational, welfare-related, and community-building functionalities based on perceived value.

Additionally, the company aims to find different ways to answer their main question: How can we support employees through a process of digital transformation while also promoting sponsorship of corporate culture?

The team.

Corporate areas: Human Resources, Brand & Communication, Design

Year.

2019