Juliana Onate-Berrocal

Product Innovation Strategist.

Hello! Since 2014 I have been creating sustainable solutions and digital services through human centered design and strategic design thinking. Often, I team-up with early-stage startups to develop these solutions.

Work

Enhancing [future] customer relationships

Design Thinking Training, Human-Centered Design, Market Research, Bank Branch, Financial Services

Saving on household bills

Strategy, Customer Experience, Service Design, UX Research, Digital, Financial Services

Immutable insurance compensatory data

User Experience, Cybersecurity, Sensitive Data Exchange, Digital Services, Insurance

AI Management: specialists-driven evolution

Design Thinking, Market Research, Artificial Intelligence, Employee & Customer Experience, Financial Services

the Smart Experience

Posture Coach for Modern Hunchbacks

This article was written by a human and fine-tuned with generative AI. Thoughts are all mine; enjoy. After a year of long days bent over a laptop — nearly 12 hours at a time — I started noticing something unflattering: a mini-hunch forming at the top of my back. My mission? Improve my posture, reduce…

Concerts wristbands: extended experience after it ends

This article was written by a human and fine-tuned with generative AI. Thoughts are all mine; enjoy. Although this post marks the anniversary of the concert I’m about to describe, the experience itself — still surprisingly underexplored in the entertainment industry — is now one of the most commonly used formats in live shows. And…

A Journey Through Biometric Immigration

After more than 15 hours of travel — layovers included — from Europe to South America, plus the usual cocktail of jetlag, emotional exhaustion, and excitement of going home… all I wanted was to hug my family and collapse into bed.And eventually, do it all again in reverse, back to Europe. My goal was simple:…