The challenge.

To guide 40 financial managers of an Italian bank through a Design Thinking-based process to identify various value propositions tailored to different target audiences. This includes identifying new ways to enhance the service level for leads, prospects, or existing clients.

Additionally, to provide training to the younger managers of the bank in an activity aimed at innovating and identifying potential new experiences through a structured and different way of working.

The guiding question for this activity was: How can we create or improve the relationship with retail bank customers?

The team.

Corporate areas: Sales, Innovation, Human Resources

Year.

2023