I translate technology features to improve products and services. I use design to detect what people want, need and expect as customers. I generate product strategies to boost go-to-market processes reducing investment costs.

In today’s fast-paced market, staying ahead requires more than just keeping up – it demands strategic innovation. Embracing a design approach as part of product development strategy empowers companies to adapt and evolve their business models, enhancing their resilience and fostering growth even in uncertain times. The result? Innovative products and services for improving the company’s position and delighting customers along the way.

How can I help

Conduct market research & uncover people’s behavior.

Identify potential pain points and customer segments to develop and validate a business idea.

Translate user needs & business goals into product strategy.

Design desiderable, feasible and viable products and services strategies.

Identify useful tools & frameworks for product development.

Bring clarity to complex challenges and give a methodological support to the teams.

Define products & services value proposition.

Craft a compelling journey: define concepts, value proposition. Prototype, test, and tell the story.

Support the strategic product design processes end-to-end.

Navigate interdisciplinary environments proficiently, prioritizing the time-to-market.

Identify product experiences’ performance indicators.

Leverage targeted data analysis to identify product or service enhancements.